Broadcom Survey Highlights Consumer Demand for Connectivity


Source: Entertainment Close up.

Date: 12-14-2011

Broadcom Corp., a provider of semiconductor solutions for wired and wireless communications, unveiled the results of a new consumer poll conducted by JZ Analytics, demonstrating an increased appetite for seamless and pervasive connections.

According to a release, the November 2011 poll of 1,025 consumers explored technology trends on the go, in the home, and on the road and revealed details of consumers' desire for a more connected lifestyle. In response to increasing consumer demands, connectivity technologies are set to feature prominently at the upcoming 2012 International Consumer Electronics Show to be held January 10-13, in Las Vegas.

Connecting in the Home Multi-screen home entertainment is becoming a reality with the benefit of technologies and standards such as Transcoding, DLNA, Wi-Fi, MoCA and Powerline Networking. Based on survey findings:

Consuming online video: Two-thirds of people surveyed say they watch more than two videos a day (68 percent), while a quarter say they watch at least five videos a day (24 percent).

Consuming overall digital content: 87 percent estimated that they consume more than 10 hours a week of digital content. More than half of all respondents (54 percent) consume more than 20 hours a week.

Multi-screen entertainment in the home: Almost two-thirds (62 percent) said they would stream content that can normally only be watched on their TV to wireless devices such as laptops, smartphones or tablet PCs throughout the home should their cable or satellite provider offer the service.

Connected televisions: Two-thirds (67 percent) are more likely to purchase a new HDTV that can connect directly to wireless devices such as smartphones, tablets or laptop PCs and the internet vs. one that cannot.